Tippecanoe and T-Shirts Too!

A little more than a century ago. The practice began around the turn of the 20^th century, with the increasing popularity of politically branded accessories. Suffragettes, for example, emblazoned the famous phrase ?Votes for Women? on yellow sashes. In the 1930s, some alcohol enthusiasts sported scarves reading ?Repeal the 18^th Amendment.? A few female supporters of Dwight Eisenhower sported dresses emblazoned with the word ?Ike? during his 1956 re-election campaign, in one of the few pre-1960 examples of text written onto a main article of clothing. Two major events in the 1960s, however, helped textile sloganeering to become ubiquitous. Andy Warhol?s souper dress, which carried his famous Campbell?s soup print, made it fashionable to wear commercial images, including text. Trendy metropolitan women suddenly began wearing disposable paper dresses printed with candy bar advertisements, Bobby Kennedy?s face, and even the word ?Nixon.? Around the same time, an American engineer invented a machine to mass-produce silk-screened cotton clothing. The printed T-shirt became wildly popular in the era?s youth counterculture, and has remained a fashion staple since that time.

Source: http://feeds.slate.com/click.phdo?i=2f3f8c7113db805e7774e36b80365dd2

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