How and what video is consumed on mobile devices

By Ken Y-N ( May 15, 2013 at 00:42) ? Filed under Entertainment, Mobile, Polls

A recent survey from goo Research, reported on by japan.internet.com, was the seventh regular video usage survey.

Demographics

Between the 17th and 19th of April 2013 1,079 momembers of the goo Research online monitor group completed a private mobile phone and smartphone-based questionnaire. 57.7% of the sample were female, 3.2% in their teens, 20.3% in their twenties, 37.1% in their thirties, 26.5% in their forties, and 12.9% aged fifty or older.

I watch mobile video occasionally, mostly streaming cat videos from YouTube?

Research results

Q1: How often do you watch video on your mobile phone, smartphone? (Sample size=1,079)

Often (to SQ1)	14.5%
Occasionally (to SQ1)	44.4%
Just once or twice (to SQ1)	27.1%
Never	12.0%
Cannot watch video on mobile phone	2.0%

Q1SQ: What kinds of video do you watch video on your mobile phone, smartphone? (Sample size=927, multiple answer)

Mobile phone streaming	63.3%
Playback of video shot on own phone	33.4%
Mobile phone download	33.0%
Playback of video emailed by friend	11.7%
Video transferred from PC	8.3%
Other	3.3%

Since the first time the survey was conducted in September 2011, the percentage of video watchers has increased steadily. Looking at individual trends, the streaming percentage has remained roughly constant, but the other major categories, playback of own video, of downloaded video, and of emailed video have all been on a downward trend.

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/zY5Zp7Sc39w/

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